One way to promote a newly released indie title is to submit it as an Independent Publisher Highlighted Title for the month in which it is released. The listing is free and IP provides an announcement that the author and publisher can circulate explaining the significance of the list.
Click this link to view the announcement of a Highlighted Title listing for one of my clients from Independent Publisher.
Independent+Publishers+Onlie+Highlighted+Title

This information is much appreciated. Now that I have written my coming-of-age novella, “Shoes on the Wire” and am getting it into Smashwords and Amazon as we speak, I wondered how anyone would know that it is available. It’s a matter of taking one step at a time with this publishing thing. Thank you for the information.