Browsing Category: book marketing

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In my experience as a nonfiction & historical fiction publicist,  I have learned that there are a few tasks that an author must perform himself.  Even if the author has hired a publicist, a virtual assistant, a webmaster, and a ghost blogger, the author will still need to complete these four tasks himself. Four Things Authors Must Do Themselves: 1.  … Continue Reading

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One way to promote a newly released indie title is to submit it as an Independent Publisher Highlighted Title for the month in which it is released. The listing is free and IP provides an announcement that the author and publisher can circulate explaining the significance of the list. Click this link to view the announcement of … Continue Reading

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Today my guest is personal branding expert Dan Schawbel. I asked Dan to talk to us about branding by association, and in this post, Dan reveals three ways an author can enhance his brand. Comment to this post and subscribe via FeedBurner through September 1 to be entered to win 30 minutes of book marketing consulting by … Continue Reading

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Today my guest is Kitty Bullard of Fayetteville, NC who earlier this year co-founded Great Minds Think Aloud Book Club. Her online group, which is now called a literary community, has a busy Facebook page with 480 members and a website with forums and a pro board, http://www.greatmindsthinkaloud.proboards.com. Today Kitty tells us how the group … Continue Reading

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Schedule Preview  August 1 – Simon & Schuster author Ron Hansen talks about getting from book to movie and how his ’20s noir came about. Giveaway: hardcover of A Wild Surge of Guilty Passion (historical novel) August 2 – Mike Farris of Farris Literary loans us his humorous presentation about how to get an agent to reject your book. … Continue Reading