The proposal is like a resume and sets the tone for the entire relationship between publisher and author. Each proposal is its own unique statement of who you are and what your project is about. However, there are some items that, in most cases, should be in your proposal in some form or another. A brief overview of the idea, usually in a few paragraphs, hitting the high points. Think of it as your opening statement to the jury. Know which category your book falls into, you have to pick one since you have to be able to visualize where it will be placed in the bookstore. Know the publisher you are submitting to and focus on how your book is a good match. Anticipate questions they might have. Be specific in who will want to read your book. Show the publisher that you are ready, willing, and able to help them sell your book and list some creative ideas.